Subject: Confusion

Organic produce

Can these apples really be organic??? I have rarely seen such a geometricaly perefect set of apples, even the radius of these spherical apples seems to be correct for there preformed packaging. It brings about the question, what is the failure threshold for the apples that did not make it through the net and does what us the real cost of producing a commercialy available organic that are appealing to consumers.

Customer confusion

2008-10-05_012008-10-05_02

Ecological claims and advertising in a Marks & Spencer’s. Customers are increasingly bombarded with ecological claims from everything from shops to airlines to petrol companies. How can people make informed decisions? Has anything improved or are corporations just much better at selling there green credentials?

2009-03-01_10