A bit about me and what I do…

I am a design researcher with a background in product design. Currently working at PDD, my role involves translating consumer insights into grounded and engaging products and experiences.

My experience working as a researcher, product designer and interaction designer places me in a unique position to help identify and envision opportunities based on real human needs and behavior.

Recent projects have included the design of new mobile services; user experience evaluation of mobile interfaces; evolving a visual brand language of healthcare products; and consumer insight to inform a product and brand strategy.